當(dāng)前位置： 2022-2023學(xué)年黑龍江省哈爾濱二十四中高二（上）期中英語試卷> 試題詳情

Haagen-Dazs from Europe started in 1989 and is 5-10 times more expensive than regular ice cream.There is no real advantage.However，it used a special marketing strategy and quickly became a top ice cream brand in the market.
   Haagen-Dazs did not set up shops in ordinary supermarkets or grocery stores.Haagen-Dazs leisure fashion shops are in busy sections of malls.They are carefully planned to create a good atmosphere，and sometimes，a flagship（旗艦） store will cost several million dollars.
   Compared to other ice cream brands，Haagen-Dazs consumers are tightly grouped.It is understood that Haagen-Dazs seldom does television advertising.The majority of ads have the highly visual impact of the print ads.In particular，many advertisements lock those pyramid tip consumers.What's more，as long as the consumers spending 500 yuan to fill in a small form can become their members，these members will be regularly sent advertisements by direct mail.Praise of customers is a powerful weapon for Haagen-Dazs.
   There is always much creativity in Haagen-Dazs advertising，so it is remembered by the public.Original advertisements such as： "Delicious Haagen-Dazs，like 24 K gold，Japan Kobe beef，original palm oil，mushroom truffles and Chinese ceramics…what 'ice cream' was waiting for" and "love her，let her eat Haagen-Dazs" attracted lots of Haagen-Dazs lovers who become regulars.
   Today，Haagen-Dazs has 55 countries in the world with about 700 stores with yearly sales of more than 1 billion US dollars （about 8.28 billion yuan）.Haagen-Dazs has become the world's most popular top ice cream brand.In the United States，its market share is 6.1%，1% in France，4.6% in Japan，4% in Singapore and 5% in Hong Kong.
   Determined to win the majority of rich customers，Haagen-Dazs has combined right positioning in the marketplace with dedicated brand goals.This is the real secret of success.

（1）Which statement is not true according to the passage？
B
B

A．Haagen-Dazs receives popularity all over the world.
B．Haagen-Dazs seldom uses advertisements.
C．Every Haagen-Dazs shop is well designed with tasteful atmosphere.
D．Every Haagen-Dazs member will receive its advertisement regularly.
（2）What does the underlined expression mean in paragraph3？
B
B

A．Regular customers.
B．Rich customers.
C．Ordinary customers.
D．Egyptian customers.
（3）Compared to other ice cream brands，what is special about Haagen-Dazs？
B
B

A．There are more consumers of Haagen-Dazs than those of other brands
B．Haagen-Dazs uses creative advertisements to attract the customers.
C．Haagen-Dazs offers a great discount to its members
D．Haagen-Dazs only focuses on its target customers.
（4）What is the main idea of this passage？
C
C

A．It introduces the great influence of Haagen-Dazs in the world.
B．It introduces the origin of Haagen-Dazs.
C．It tells us the key to the success of Haagen-Dazs.
D．It introduces the creativity and unique style in its advertisements.

【考點(diǎn)】說明文．

【答案】B；B；B；C

【解答】

【點(diǎn)評(píng)】

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發(fā)布：2024/4/20 14:35:0組卷：1引用：3難度：0.7

相似題

1．A first-year undergraduate student in Chengdu，recently complained online that her mother refused to raise her monthly allowance to 4，500 yuan（＄633）even when she said her current allowance 2，000 yuan was not enough to cover her expenses，sparking a debate on how much money a college student needs per month.One expert shares his views on the issue with China Daily：Students should pursue education，not comfort.
   Even for a college student studying in a first-tier city in China，2，000 yuan is enough to cover all his or her monthly expenses.In fact，for a college student in Chengdu a monthly allowance of 2，000 yuan is more than enough.According to a survey conducted by a bookkeeping platform，the average monthly expense for an undergraduate in cities other than Beijing，Shanghai and Hangzhou was less than 2，000 yuan in 2019；for Chengdu，it was 1，900 yuan.
   Claiming that she can hardly afford new clothing and cosmetics with her 2，000 yuan monthly allowance，the undergraduate student in Chengdu criticized her mother for refusing to raise her pocket money.Her "meager" allowance，she said，prevented her from buying branded goods that her hostel-mates enjoyed.
   By the time a person enters a college，she or he should have developed a healthy consumption habit.And a youth should adjust her or his consumption according to her or his family income.On a deeper level，the money they spend in college should depend on how much they value their parents' hard work.Besides，some college students could take up part-time jobs to meet their monetary needs if they feel their parents don't or can't send them enough money.In this way they can also learn to meet the requirements of life in the future and develop healthy consumption habits.More importantly，they should always bear in mind that education is their top priority in college.

（1）What's the expert's attitude to the issue about the undergraduate student？

A．He was critical.
B．He was neutral.
C．He was supportive.
D．He was unconcerned.
（2）In 2019，the undergraduates' average monthly expense in Hangzhou was

.
A．more than 2，000 yuan
B．633 dollars
C．less than 2，000 yuan
D．1，900 yuan
（3）Which of the following best explains "meager" in paragraph 3？

A．Empty.
B．Pitiful.
C．Mean.
D．Fruitful.
（4）What does the last paragraph mainly talk about？

A．College students should keep their expenses in line with their family conditions.
B．College students' consumption level is determined by their parents.
C．College students should take up a part-time job to cover their expenses.
D．College students should deal with their living expenses problems reasonably.
發(fā)布：2024/11/19 19:30:2組卷：13引用：2難度：0.5
解析
2．Malaria，the world's most widespread parasitic （寄生蟲引起的） disease，kills as many as three million people every year，almost all of whom are under five，very poor，and African.In most years，more than five hundred million cases of illness result from the disease，although exact numbers are difficult to assess（評(píng)估） because many people don't （or can't） search for care.It is not unusual for a family earning less than two hundred dollars a year to spend a quarter of its income on malaria treatment，and what they often get no longer works.In countries like Tanzania，Mozambique，and the Gambia，no family，village，hospital，or workplace can remain unaffected for long.
Malaria starts suddenly，with violent chills，which are soon followed by an intense （強(qiáng)烈的）fever and，often，headaches.As the parasites multiply（增加），they take over the entire body.Malaria parasites live by eating the red blood cells they infect （感染）.They can also go into blood vessels in the brain.If it doesn't kill you，malaria can happen again and again for years.The disease passed on to humans by female mosquitoes（蚊子） infected with one of four species of parasite.Together，the mosquito and the parasite are the most dangerous couple in the history of the earth.Malaria has five thousand genes，and its ability to change rapidly to protect itself from attack and resist（抵抗） new drugs has made it nearly impossible to control.Studies show that mosquitoes are passing on the virus more frequently，and there are more outbreaks in cities with large populations.Some of the disease's spread is due to global warming.
For decades，the first-choice treatment for malaria parasites in Africa has been chloroquine，a chemical which is very cheap and easy to make.Unfortunately，in most parts of the world，malaria parasites have become resistant to it.Effective medicines that help prevent resistance are already available，but they have been in short supply and are very expensive.If these drugs should fail，nobody knows what would come next.

（1）According to paragraph 1，many people don't search for care because

.
A．they are too poor
B．it is unusual to seek care
C．they can remain unaffected for long
D．there are too many people suffering from the disease
（2）People suffering from malaria

.
A．have to kill female mosquitoes
B．have their red blood cells infected
C．have ability to defend parasites
D．have sudden fever，followed by chills
（3）Which of the following may be the reason for the wide spread of the disease？

A．Its resistance to global warming.
B．Its ability to pass on the virus frequently.
C．Its ability to protect itself from attack and resist new drugs.
D．Its outbreaks in cities with large populations.
（4）It can be inferred from the passage that

.
A．the effective drugs are not easily available to most people
B．no drugs have been found to treat the disease
C．malaria has developed its ability to resist parasites
D．nobody knows what will be the drug to treat the disease
發(fā)布：2024/11/17 10:0:3組卷：2引用：1難度：0.6
解析

3．While traveling，there are chances that you stay at a hotel or a family member's house．But have you ever thought about staying in a stranger's （1）

？
   This might sound （2）

but it's actually a trend that is becoming popular around the world，including China．
   Lodging rental companies like Airbnb are helping people look for cheap ways to （3）

．This website allows people to rent out their （4）

rooms or apartments as an alternative to （5）

in over 190 countries．
   Created by young American men Brian Chesky，Joe Gebbia and Nathan Blecharczyk，Airbnb is a good example of a （6）

economy．Through the Internet，people share （7）

such as cars，apartments and（8）

their expertise（專門知識(shí)）．
   （9）

post information about the location，prices，descriptions and pictures．Guests can go to the （10）

and find their favorite places to stay．Users （11）

their opinions on their stay so that people know whether a place is good or not．
   A man in New York named Jonathan Powley even rents out his （12）

for ＄22 （140 yuan） per night through Airbnb．This isn't a（n）（13）

car．Powley takes out the car seats and changes the （14）

to look more welcoming．
   He keeps it clean and puts flowers in it every day．He provides snacks and tells travelers where they can go and shower．
   But Airbnb does have some （15）

．Sometimes it is not as （16）

as it looks like online．（17）

，hosts sometimes get mad when they get home and it's a complete （18）

．
   In China，Airbnb operates in five （19）

including Beijing and Shanghai．The country has seen a major （20）

in Airbnb users in the past year．

（1） A．office B．camp C．home D．garden

（2） A．great B．powerful C．influential D．strange

（3） A．travel B．play C．walk D．drive

（4） A．new B．normal C．spare D．separate

（5） A．shops B．hotels C．restaurants D．markets

（6） A．sharing B．different C．fresh D．commercial

（7） A．objects B．rooms C．resources D．experiences

（8） A．still B．yet C．a(chǎn)lways D．even

（9） A．Hosts B．Travelers C．Guests D．Sellers

（10） A．company B．website C．clinic D．park

（11） A．a(chǎn)dapt B．post C．fix D．a(chǎn)gree

（12） A．phone B．cafe C．a(chǎn)partment D．taxi

（13） A．ordinary B．comfortable C．definite D．horrible

（14） A．outside B．inside C．size D．shape

（15） A．connections B．reasons C．problems D．a(chǎn)dvantages

（16） A．nice B．cheap C．bad D．a(chǎn)nxious

（17） A．Also B．Instead C．Though D．Therefore

（18） A．surprise B．trip C．mess D．joy

（19） A．projects B．cities C．businesses D．a(chǎn)gents

（20） A．decrease B．symptom C．standard D．increase

發(fā)布：2024/11/18 21:30:2組卷：49引用：2難度：0.5

解析

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（1）	A．office	B．camp	C．home	D．garden
（2）	A．great	B．powerful	C．influential	D．strange
（3）	A．travel	B．play	C．walk	D．drive
（4）	A．new	B．normal	C．spare	D．separate
（5）	A．shops	B．hotels	C．restaurants	D．markets
（6）	A．sharing	B．different	C．fresh	D．commercial
（7）	A．objects	B．rooms	C．resources	D．experiences
（8）	A．still	B．yet	C．a(chǎn)lways	D．even
（9）	A．Hosts	B．Travelers	C．Guests	D．Sellers
（10）	A．company	B．website	C．clinic	D．park
（11）	A．a(chǎn)dapt	B．post	C．fix	D．a(chǎn)gree
（12）	A．phone	B．cafe	C．a(chǎn)partment	D．taxi
（13）	A．ordinary	B．comfortable	C．definite	D．horrible
（14）	A．outside	B．inside	C．size	D．shape
（15）	A．connections	B．reasons	C．problems	D．a(chǎn)dvantages
（16）	A．nice	B．cheap	C．bad	D．a(chǎn)nxious
（17）	A．Also	B．Instead	C．Though	D．Therefore
（18）	A．surprise	B．trip	C．mess	D．joy
（19）	A．projects	B．cities	C．businesses	D．a(chǎn)gents
（20）	A．decrease	B．symptom	C．standard	D．increase