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Daniel Lamplugh remembers going shopping with his dad on Black Friday."Waking up at 6 a.m.the day after Thanksgiving is what I grew up doing," says the University of New Orleans film student.
   A lot has changed since those childhood days.Online retailers(零售商)have forced many chains out of business.Consumers are increasingly shopping with their smart-phones.But a funny thing happened on the way to the future:Most shoppers are not going all-digital.Surveys show they're eager for good experiences at retail stores.
   This November and December,for the first time ever retailer websites will get more traffic from mobile users than computer users,predicts Adobe Digital In sights."We live our lives with a combination of the physical and the digital." says Kit Yarrow,author of book Decoding the New Consumer Mind.Retailers have to understand it's not a question of either/or.It's a question of combining the two.
   Heather Howe,an MBA student,said,"Consumers like shopping on their phones and online because it's more convenient and because there are more options.I went to the Vans store to try on shoes and then I actually purchased them online while I was in the store."
   While mobile sales are growing,the widest use smart-phones in stores is researching products or looking up product information(58 percent),closely followed checking or comparing prices(54 percent),according to a survey.
   "My phone plays a huge role in online shopping,because I am on the email list for all of my favorite brand.so I get many emails daily informing me of sales, " says Rachel Lynch,who works at a Boston public-relation agency."Also,a store has an app that allows me to chat with other users about the products,and read reviews Online reviews are one of the first things I look at when I am about to buy a new product."
   "Electronics and kitchen equipment are definitely online purchases for me,since they're heavy to get home on the subway and often cheaper online," says Michael Miller-Ernest,a manager in Brooklyn,N.Y.

(1)What do most shoppers tend to do now?
D
D

A.Do shopping all-digitally.
B.Use computers to do online shopping.
C.Do window shopping in shopping malls.
D.Go to physical stores with their smart-phones.
(2)What's Kit Yarrow's suggestion for retailers?
A
A

A.Reaching both online and offline consumers.
B.Focusing on either the physical or the digital.
C.Encouraging consumers to use smart-phones.
D.Providing more convenience for computer users.
(3)What does Heather Howe think of online stores?
A
A

A.They offer wider choices.
B.They sell high quality goods.
C.They will replace physical stores.
D.They are burning shoppers' patience.
(4)What can be inferred about Rachel Lynch's habits?
D
D

A.She buys heavy goods online.
B.She often writes users' reviews.
C.She is fond of sending producers emails.
D.She tries to learn about other users' experience.

【考點(diǎn)】社會(huì);議論文
【答案】D;A;A;D
【解答】
【點(diǎn)評(píng)】
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發(fā)布:2024/5/27 14:0:0組卷:6引用:1難度:0.5
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    發(fā)布:2024/12/19 15:30:1組卷:28引用:3難度:0.5
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